Since this is my soapbox, I can boldly say I am one of the few anomalies in the industry; a creative guy equally strong at strategy and execution. From fruit juice to fertilizer, helicopters to homes, biotech to beer, I’ve worked on it, usually while cracking Dad jokes. Deal with it.
Before freelancing as A la Carte Creative, I worked in a senior capacity at some of western Canada’s largest agencies, including Palmer Jarvis (now DDB) and Intergroup (MacLaren). Many of the people I worked with then I work with now. For example, I’ve been doing all Subway’s local and regional marketing stuff since 1991. Still doing it for the same people, only now for markets they manage as far away as Winnipeg. I’ve worked with three different owner/management groups at Mr Mikes Steakhouse Casual. Glad they’ve settled down.
I’m pretty flexible, comfortable working in any style and configuration. For example, I worked under contract for a year at North Shore Credit Union as they rebranded to Blue Shore Financial. I had Kal Tire as a direct account for about five years. For over a decade I was Creative Director for Margaret Kool Marketing in Edmonton (from my office in Yaletown.)
Clients include Canada Safeway, Esso, Sun-Rype, Save-On Foods, Blue Shore Financial, TELUS, EPCOR, McDonald’s, SUBWAY, Hardbite Potato Chips, Silver Hills Bakery, BC Tree Fruits, Mr Mikes Steakhouse Casual, Woodward’s, The Bay, ZESPRI New Zealand Kiwifruit (for North America), Oppenheimer, Investors Group, Intrawest, VOXCOM Security Systems, KAL Tire, Greyhound Airlines and countless real estate developments.
Ian Bray
461 Aurora Street
Parksville BC, Canada
V9P 1L3
Phone: 604-724-1261
Email: alacarte@telus.net